08___Restaurant Rebrand

Naan & Curry Restaurant Rebranding was a project meant to show every aspect of re-designing a restaurant’s brand identity, including take-out packaging, menus, business cards, logos, gift cards, and coasters. All the while making sure to carry a consistent color palette and add the updated logo to each item. This class project began by taking a local family-owned restaurant and using its existing menu and logo to create an entirely new brand identity. This was done by creating a strong color story using colors that one would associate with India, including shades of orange, red, and
purple. An updated modern logo, in which I took inspiration from Henna designs and added a contrasting modern sans-serif font called ‘obviously’, and created hypothetical products that could be used in the business.